Switch: How to Make Changes When Change Is Challenging

Price: $12.99
(as of May 21,2023 03:10:39 UTC – Details)

Have you ever wondered why it is so hard to make lasting changes in our personal lives, communities, or workplace? According to Chip and Dan Heath, the authors of the critically acclaimed bestseller Made to Stick, the primary obstacle is the conflict between the two different systems in our brains: the rational mind and the emotional mind.

These two systems compete for control and can doom a change effort. The rational mind wants to make healthy choices, while the emotional mind craves junk food. Similarly, the rational mind wants to improve work processes, while the emotional mind loves the comfort of the existing routine.

In their book, Switch, the authors demonstrate how ordinary people such as employees, managers, parents, and nurses have united both minds to achieve dramatic results. They present real-life stories that illustrate how:

• Medical interns defeated an entrenched, decades-old medical practice that was endangering patients
• A home-organizing guru developed a simple technique for overcoming the dread of housekeeping
• A manager transformed an unenthusiastic customer-support team into service zealots by removing a standard tool of customer service

The Heaths bring decades of counterintuitive research in psychology, sociology, and other fields to show that achieving transformative change follows a specific pattern. This pattern can inspire anyone willing to implement it to achieve the changes that matter to them, no matter if they want to change the world or their waistline.